Privacy Policy

Last updated: September 2023

Thank you for your interest in DataShapes!

We are committed to protecting the privacy of the individuals who visit our websites, (“Visitors”) www.DataShapes.com, including all subdomains (“Websites”) and users of any version of our software (“Service”) who are registered, subscribed, or using our Service under an agreement with us (“Users”) (collectively “you”). This Privacy Policy applies to you and to DataShapes.

Plain English: Thanks for stopping by! This Privacy Policy covers use of our websites and our Service. The DataShapes Cloud Terms covers use of the DataShapes Cloud platform.

This Privacy Policy sets forth DataShapes’s policy with respect to information, including personally identifiable information (“Personal Data”) and other information collected from Visitors and Users. This Privacy Policy is also relevant to any Personal Data or other information collected from contacts via tools, events, or hosted content on other platforms. To make this document easy to read and understand, we have separated the text into two parts: a plain English section for easy readability, and a legal section.

Plain English: Read this section to easily understand our position with regard to your privacy.

This policy describes the information we receive and process and how it is used. Please review this Privacy Policy carefully. Any use of information or Personal Data received from you shall always be limited to the following purposes: (i) helping us improve our websites; (ii) helping us improve our Service; (iii) helping us engage with you about our Service; (iv) helping us provide our Service to you and others; and (v) helping us provide support for the Service to you and others. We will not sell any of your information or Personal Data.

Plain English: We use your information to help us improve and make our customers happy! We will not sell any of your information.

By visiting any of our Websites or using our Service, you accept and consent to this Privacy Policy.

Plain English: If you continue, you accept and agree to the contents of this Privacy Policy.

Information We Receive From You

When you register as a User, certain information such as name, company name, contact telephone number, and email address may be collected. When a Visitor contacts us and/or requests information about our Service, we will collect each Visitor’s email address and some other contact information in order to fulfill the Visitor’s request. We may also ask Visitors for their name, company name, telephone number, and email address. We may also ask questions about your company, job, and professional background. As you browse our Websites, your browser may send log data which may include your IP address, browser type, browser version, pages visited, time and date of visit, time spent on those pages, and referring pages, among other information.

Plain English: We may collect your name, company name, contact telephone number, and email address. We may also ask for some other information related to your company and job. Sometimes your browser may send us some other information that tells us how you are using our Websites.

If you are a User, we may collect Personal Data from you in order to properly register you or issue you a license to use our Service or to service a support request from you relating to our Service. This may include name, company name, email address, job title, department, IP address, and usage information relating to our Service.

We may also send Service related notifications, announcements or communications related to our company to your email address if you are a User.

Plain English: We collect information from you in order to make sure that you are able to access our Service and we may also send you service-related emails.

If you wish to subscribe to a newsletter via our Websites or access other content from our Websites, we will collect Personal Data, such as your name and email address, in order to send you the newsletter. You may choose to stop receiving our newsletter or marketing emails by following unsubscribe instructions included in each of these emails, or you can contact us at privacy@DataShapes.com. For marketing purposes, you consent to DataShapes sharing with sponsoring partners your contact information and sponsor interaction activity when you attend a DataShapes conference.

Plain English: Thank you for your interest in our newsletters or other content. If you changed your mind about your newsletter or do not want to get emails from our marketing team, you can easily unsubscribe by following instructions included in the email or by contacting us at privacy@DataShapes.com. At a DataShapes marketing event, your contact information and sponsor interaction activity may be shared with DataShapes’ sponsors.

We may also collect Personal Data from you if you contact us through third parties, including but not limited to: (i) Intercom for chatting with us through our Websites; (ii) Meetup for joining any of our groups; (iii) Eventbrite for registering or attending any of our events; (iv) Typeform or GoDaddy for responding to our surveys; (v) Delighted for providing us user feedback; (vi) Teachable for registering to view any of our content there; (vii) Workable for applying for a job at DataShapes; (viii) Freshdesk for submitting support tickets. Any third party that collects your information will have their own privacy policies governing how they use and protect your information. We encourage you to read those privacy policies.

Plain English: We may collect information from you if you use a third party to contact or correspond with us. These third parties have their own privacy policies and we encourage you to become familiar with them.

We may collect Personal Data, including name, email address, and company name from people who attend our events or third party events which we attend. This information is generally collected using a lead scanner or other means with each individual’s consent.

Plain English: We love meeting people at events we host or events we attend. Sometimes we may collect information so we can follow up.

From time to time, we may also collect Personal Data from third parties who host our content on other platforms. These third parties may collect Personal Data from people who view our content and are interested in DataShapes and provide some of the Personal Data to us in the course of qualifying leads. Personal Data collected by these third parties are subject to the privacy policies of the respective third parties. Any personal Data that is sent to us as qualified leads will be processed according to this Privacy Policy.

Plain English: We may collect Personal Data from third parties who host our content and pass on information of people who may be interested in DataShapes.

If you send Personal Data to us, we will only process it for the specific purposes outlined in this Privacy Policy or as otherwise directed by you. Any incidental transmission of Personal Data to us is at your own risk.

Plain English: Please do not send Personal Data to us if you do not think it is necessary to meet a specific purpose relating to your interest or use of DataShapes.

To the extent you provide credit card information through our Service or Websites, that information is collected and processed by our third party payment processor pursuant to their own privacy policy and practices.

Plain English: If you make a payment to us through our Service or Websites, it is processed by a third party, not us, so we do not receive your information in that case.

For DataShapes Cloud, users may submit information of their choice to the platform, which may be read, collected, or used by other users from the same customer instance. DataShapes Cloud has the proper security measures to logically segregate data from different customer instances.

Plain English: Our DataShapes Cloud customers can submit information when using the platform. The information can be accessed by the customers from the same organization but is not accessible by users from other organizations.

Sensitive Data

We will not intentionally collect or maintain, do not want you to provide, and will never ask you for, any information regarding medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs or any other sensitive information.

Plain English: We don’t ask you for, and do not want you to provide to us any information regarding your medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs or other sensitive information.

How We Use Information We Receive

We use information and Personal Data collected to help us provide and support our Websites and Service. The information is used to verify accounts and activity, and to promote security on our Service and Websites, including investigating suspicious activity or violations of any of our terms or policies or agreements which you may have entered into with us. We use any information and Personal Data collected to:

  • Provide you with information about our Service; Provide licenses or register you to use our Service; Provide you with customer support for our Service;

  • Send you questionnaires and surveys that allow us to improve our Service; Allow you to apply for positions at DataShapes;

  • Customize our communications (emails, newsletters, etc.) and our Websites according to your preferences (allowing you to request specific information about our products and services, for example);

  • Provide the opportunity for you to download our product documentation or any other communications available on our Websites from DataShapes and/or third-party partners (for example: white papers, etc.);

  • Allow you to make a request for a demo of our Service;

  • Enable you to register for events organized by us and/or in collaboration with others;

  • Allow us to carry out obligations relating to any agreements entered into with Users and/or their companies;

  • Allow us to collect usage statistics for internal analytics relating to our Service in order to improve the Service and provide better support;

  • Notify you of changes to our Service and Websites; and

  • If applicable, allow you to transfer information to a third party.


We justify our processing of Personal Data on the following legal bases:

  • performing our obligations under a contract with you;

  • performing a legal obligation to which we are subject, which may include certain legal or regulatory requirements;

  • pursuing our legitimate interests and those of third parties. A legitimate interest will apply only where we consider that it is not outweighed by an individual’s interests or rights which require protection of their Personal Data. Our legitimate interests are the following: improvement and management of the Websites and the Services.

Plain English: We use the information collected in order to correspond with you about our Service, and to improve our Service and Websites.

We may also analyze information collected from you to create a profile of your interests and preferences so we can tailor how we contact you or send you information about our Service that is more relevant to you. If additional information about you is available from external sources, we may use it to assist with this. Your information may also be used to help us identify general trends.

In certain circumstances, where you do not provide Personal Data which is required (for example, for us to register you to use our Service), we will not be able to provide the Service under our contract with you or may not be able to comply with a legal obligation on us. We will make it clear if and when this situation arises and what the consequences of not providing the personal data will be.

Plain English: We may analyze your information in order to provide you with more relevant information.

Users of the DataShapes Cloud platform, our Software-as-a-service cloud offering, may submit information of their choice, which may be read, collected, or used by other users from the same customer instance. DataShapes has reasonable security and privacy controls to segregate instances of different customers, however, is not responsible for any use or disclosure of personal information with other users of the same customer instance. As a user, you must evaluate and be responsible for the risks associated with the accuracy and completeness of personally identifiable information imported into DataShapes Cloud.

Metadata of the information imported into DataShapes Cloud may be used for internal analytics purposes to improve the quality and performance of our platform for our users. Plain text of the information is never extracted for any other usage.

Plain English: For DataShapes Cloud, we may analyze your information in order to provide you with better service.

How and Why We Share Information

We may work with third party companies who are partner organizations working on our behalf, or processors, who help us complete tasks (such as qualifying leads) and provide services to you. However, when we share any information with these partner organizations, we only disclose information and Personal Data to the minimum extent necessary to support our business and provide our Service, including providing technical infrastructure services, analyzing how our Service is used, providing customer service, or conducting research and surveys. These processors adhere to strict data processing obligations consistent with our Service, this Privacy Policy, any applicable legislation, and the respective agreement(s) we enter into with them.

Plain English: We work with other companies to make your experience as satisfying as possible and to improve our Service. We work with these companies because we trust them, and they will respect your information the same way we do.

We will not make your information, including Personal Data, available to any other parties except as provided in this Privacy Policy or otherwise only with your explicit consent. We will not sell, rent, exchange or share your information, including Personal Data with any third-parties, without your prior permission, for any other purpose than the ones you requested or signed-up for.

Plain English: Apart from companies we trust, we will not make your information available to any other companies or people.

If we are ever involved in a merger, acquisition, or sale of all or a portion of its assets, your information, including Personal Data may be transferred to the acquiring entity. You will be notified of any impact with respect to any processing or of your information, including Personal Data, as well as any choices you may have regarding such changes.

Plain English: You will be informed of changes regarding your information.

We may also share your information within the family of companies that make up DataShapes, but only to the extent required to provide our Service or to respond to Visitor requests and needs. All entities making up DataShapes will process any information and Personal Data received under all applicable law.

Plain English: We share your data within our family of companies.

If you are a DataShapes Academy or DataShapes Community user and you subscribed to those services with your professional email address, we may share your information, including your personal data, with your employer, provided your employer is DataShapes customer or partner. We will share your information solely in order to track your achievements and progress within Community and Academy platforms.

Plain English: In some limited cases, for Academy and Community users, we may share your data with your employer.

Retention

We will retain information, including Personal Data of Users and Visitors for as long as needed to provide our Service or respond to requests. We only retain and use the information and Personal Data as necessary to comply with our agreements, legal obligations, and the resolution of any disputes.

Plain English: We will only keep your information for as long as it is needed to fulfill the specific purpose for which it was sent.

Requests to Manage or Delete Information

If you want to access, correct, delete, or transfer any information you have provided, you may send a request to DataShapes at info@DataShapes.com and we will respond and address your request within 30 days. This also applies to your right: (i) to be informed; (ii) of access; (iii) to rectification; (iv) to erasure; (v) to restrict processing; (vi) to data portability; (vii) to object); (vii) not to be subject to automated decision-making and (viii) to determine guidelines as to the use of your Personal Data after your death.

You also have the right to lodge a complaint with a supervisory authority.

Plain English: If you would like to change, correct, delete, or otherwise manage any information we might hold about you, please contact us.

Legal Requests Relating to Your Information

We may share your information in response to investigations, court orders, or other regulatory, governmental, or judicial requests. We may also share your information in order to investigate, prevent, or take action against illegal activities, violations of DataShapes’ Terms of Use or a separate agreement you may have entered into with us, or as otherwise required by law.

Plain English: If certain parties require your information for legal reasons, we may share it with them in order to comply with law.

Logs, Cookies, Behavioral Marketing

We gather certain information in log files about your use of our Websites, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Websites, and store it in log files. We may also log or monitor information about your access to our Service, but this does not include any Personal Data.

Plain English: We gather log files including some information about how you are using our websites.

Cookies are small data files stored on your device that help us improve our Websites and your experience browsing our Websites, see which areas and features of our Websites are popular. We may also from time to time use web beacons, which are electronic images that may be used in our emails to help deliver cookies, count visits and understand usage and campaign effectiveness. Web browsers are usually set to accept cookies by default. You may choose to set your browser to remove or reject browser cookies, but this may affect your experience visiting our Websites.

Plain English: Like most websites out there, we use cookies to help us better serve you and improve our websites. You may turn cookies off, but it may affect your browsing experience.

We sometimes allow third parties to provide analytics services and serve advertisements on our behalf throughout the Internet. These entities may use cookies, web beacons, and other technologies to collect information about your use of our Websites and other websites and applications, including your IP address, web browser, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by DataShapes and its service providers to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests regarding our Service and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices.

We may also work with other websites or platforms to serve ads to you as part of a customized campaign, unless you notify us that you prefer not to have information about you used in this way. To opt out, click here or if located in the European Union click here. Please note you will continue to receive generic ads.

Plain English: Third parties may provide us with analytics services and help us serve advertisements throughout the internet. We may use this information to help us get a better understanding about you, and to improve our own Websites and Services. If you’d like to opt out of having your web browsing information used for behavioral advertising, you can opt out at any time by following the instructions above.

European Economic Area

Information, including Personal Data collected within the European Economic Area (“EEA”) may be transferred to countries outside of the EEA for the purposes described in this Privacy Policy. We believe and follow the principles under European Union law, and we obtain not only your consent to legitimize data transfers from the EEA to the United States and other countries but also have in place agreements containing Standard Contractual Clauses or other appropriate safeguards established by the European Commission.

You can contact us with questions or concerns regarding any transfer of your information or Personal Data to jurisdictions outside the EEA.

Plain English: If you are a European citizen living in Europe, we may transfer your information to other jurisdictions but only for the purposes described here. We have agreements in place to ensure your data is treated respectfully.

Children

Our Websites and Service are not designed for or directed at individuals under the age of thirteen (13) or minors as defined by local laws or regulations. We will never intentionally collect or maintain information about individuals considered children or minors. If we are notified about any collection of information about individuals considered children or minors, we will take all appropriate measures to investigate and, if necessary, delete that information.

Plain English: We do not expect children to take much interest in our websites or Service, however, if you think any child or minor related information has been collected, let us know.

Payments Through Stripe

In order to make payments to DataShapes, for example when purchasing for your DataShapes Cloud subscription, you may be required to provide your credit card details to Stripe. Payment processing services by Stripe are subject to the Stripe Security Policy, found here: https://stripe.com/docs/security/stripe, and the Stripe Privacy Policy, found

here: https://stripe.com/privacy, which Stripe may update from time to time. As a condition of DataShapes enabling payment processing services through Stripe, you authorize DataShapes to share registration and transaction information (exclusive of any credit or debit card numbers, details or associated passwords) related to your use of the payment processing services provided by Stripe.

Plain English: Certain services provided by DataShapes, for example DataShapes Cloud subscription, are paid. If you purchase those paid services you may be required to provide credit card details and other transaction information necessary to process your payment by Stripe.

California Consumer Rights

California law gives California residents the right to make the following requests with regard to certain information we collect, at no charge:

  • the right to request a copy of personal information we collected from you or disclosed for a business purpose in the past 12 months;

  • the right to request deletion of personal information we collected from you, subject to certain exemptions (for example, where the information is used by us to detect security incidents, debugging or to comply with a legal obligation); and

  • the right to direct us not to sell personal information we have collected about you to third parties now or in the future.

You can submit a request online by contacting us as further explained in section F of this Privacy Policy. If you ask us to delete your personal information, we may be unable to continue to provide or support our products or services. We do not discriminate against you for exercising your rights or offer you financial incentives related to the use of your personal information.

In addition to the rights described above, California’s “Shine the Light” law (Civil Code Section §1798.83) permits California residents that have an established business relationship with us to request certain information regarding our disclosure of certain types of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the contact information listed in section M of this Privacy Policy below.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time. If we have your email address, we will send you a notification of any updates. Otherwise, you can check for updates by checking the date of last revision shown at the beginning of this Privacy Policy.

Plain English: We’ll let you know if anything changes in this privacy policy if we have your email address. Otherwise, please visit us often to check for updates!

How To Contact Us

If you have questions about this Privacy Policy, please reach out to us at info@DataShapes.com.

Plain English: Don’t hesitate to reach out to us!